MFB - My Food Bag

Basil · Mar 10, 2026, 06:42 PM

I'm doing a possum in the headlights and will see what happens. They've proven very resilient during the long recession of the last few years. Can't see why it would be any different now that interest rates are lower. Higher distribution costs relative to what ? Diesel was $2.70 a liter in Spring 2022. In real inflation adjusted terms its a lot cheaper now even with the present ructions in the middle east which will hopefully only be a short term thing. MFB might be a buying opportunity for someone not already well positioned ?

Shareguy · Mar 10, 2026, 09:02 PM

Quote from: Basil on Mar 10, 2026, 06:42 PMI'm doing a possum in the headlights and will see what happens. They've proven very resilient during the long recession of the last few years. Can't see why it would be any different now that interest rates are lower. Higher distribution costs relative to what ? Diesel was $2.70 a liter in Spring 2022. In real inflation adjusted terms its a lot cheaper now even with the present ructions in the middle east which will hopefully only be a short term thing. MFB might be a buying opportunity for someone not already well positioned ?

Yes agree they have become very resilient. My concern is you can only cut costs so far. They seem to be aggressively marketing at the moment, at what cost. Margin was down last period as was profit.

We have not purchased a box for some time. Basil made use of Gulls discount day last week to fill up the tank to the brim of Diesel. $1.599 seems a bargain now.

winner (n) · Mar 11, 2026, 08:24 AM

Hey Shareguy

Nice picture in your profile ...very cool, like it

I take it you do a bit of fishing

Basil · Mar 11, 2026, 08:48 AM

Hey Shareguy. Smart move on the tank load of diesel.

I think MFB are always engaged in a lot of promotional activity to former customers.

Shareguy · Mar 11, 2026, 08:51 AM

Quote from: winner (n) on Mar 11, 2026, 08:24 AMHey Shareguy

Nice picture in your profile ...very cool, like it

I take it you do a bit of fishing

Thanks Winner, yes I do like Fishing, especially game fishing.

Shareguy · Mar 11, 2026, 08:52 AM

Quote from: Basil on Mar 11, 2026, 08:48 AMHey Shareguy. Smart move on the tank load of diesel.

I think MFB are always engaged in a lot of promotional activity to former customers.

Thanks have also pre purchased plenty on Z sharetank locking in the price.

lorraina · Mar 11, 2026, 12:11 PM

Quote from: Shareguy on Mar 10, 2026, 09:02 PMYes agree they have become very resilient. My concern is you can only cut costs so far. They seem to be aggressively marketing at the moment, at what cost. Margin was down last period as was profit.

We have not purchased a box for some time. Basil made use of Gulls discount day last week to fill up the tank to the brim of Diesel. $1.599 seems a bargain now.

Hmmmmmmmmm?
I guess the cost per fish caught is now over $100....lol

Shareguy · Mar 11, 2026, 12:51 PM

Quote from: lorraina on Mar 11, 2026, 12:11 PMHmmmmmmmmm?
I guess the cost per fish caught is now over $100....lol

Lorraina, My wife says more like $500 a 🐟😂

lorraina · Mar 11, 2026, 01:18 PM

Quote from: Shareguy on Mar 11, 2026, 12:51 PMLorraina, My wife says more like $500 a 🐟😂

Ha ha...lol.

Basil · Mar 11, 2026, 02:49 PM

Quote from: Shareguy on Mar 11, 2026, 12:51 PMLorraina, My wife says more like $500 a 🐟😂

Much cheaper through MFB but not as much fun

Dolcile · Mar 11, 2026, 08:11 PM

Interesting that MFB has dropped all the way to 20c. I might have to have another look, the problem is the depth is so low it'll be hard to build a decent position.

winner (n) · Mar 12, 2026, 08:20 AM

Quote from: winner (n) on Mar 10, 2026, 06:14 PMMFB share price a bit weak lately ..up today but still a long way off recent high of 28 cents

Longer Iran goes on input costs will increase and distribution could go up even more. Distribution stuffed margins once before. Will their customers accept a price rise?

MFB promo activity seems to be going flat out ...I get special offers almost every day lol. I just saw a Hello Fresh ad on TV ..maybe both a struggling to grow sales?

Retail data shows restaurants doing well at moment ......data would say a negative factor for MFB

Might send an email to Tony saying an update is needed

But I'm told they a cash machine spitting out cash so no real worries

Shot off an email to Tony saying we want an update.

At least Tony with all his experience at Air NZ, Fletchers and Warehouse should be able to guide MFB through more hard times if that eventuates ....sorry Tony that's a bit cruel.

winner (n) · Mar 15, 2026, 10:30 AM

My Food Bag dont seem to have had a price rise since last July

Maybe putting less stuff in the bag to maintain margins

Basil · Mar 15, 2026, 11:41 AM

Quote from: winner (n) on Mar 12, 2026, 08:20 AMShot off an email to Tony saying we want an update.

At least Tony with all his experience at Air NZ, Fletchers and Warehouse should be able to guide MFB through more hard times if that eventuates ....sorry Tony that's a bit cruel.

Ouch lol. To be fair, he hadn't been at WHS for long.
Tony is a likeable guy though in my opinion.

winner (n) · Mar 15, 2026, 01:58 PM

Quote from: Basil on Mar 15, 2026, 11:41 AMOuch lol. To be fair, he hadn't been at WHS for long.
Tony is a likeable guy though in my opinion.

Agree Tony is a likeable guy but he doesn't seem to be one favoured with good fortune looking at his recent directorships

I note on the Datamine directors rankings he is 41st out of 70 odd ... went up a couple of places as he joined Sanford .... hope he hasn't bought ill fortune to them

Hasn't responed to my email yet