HLG - Hallenstein Glassons Holdings

[winner (n)]

Oz consumers feeling pretty happy

Headlines from Westpac:
Consumer Sentiment lifts 5.0% to 84.3 – largest monthly gain since April 2021.
Index has lifted by 8.1% in the last two months.

All good for Glassons

But if you read their full report it's all depressing stuff - like talking about the 1970s and the deep depression of the 1990's

https://library.westpaciq.com.au/content/dam/public/westpaciq/secure/economics/documents/aus/2023/01/er20230117BullConsumerSentiment.pdf

[winner (n)]

Goodness gracious

Stars NZ electronic card spend for December out today

Said Apparel sector spend was down 4.7% from November(sa)

Heck that's a 54% annualised decline ...huge

Maybe FM's prediction coming true

Sales were 2% higher than December in actual terms ...not seasonally adjusted

[Fiordland Moose]

It's a poor reading for sure, but I wouldn't be surprised to see some of those monthly seasonal adjustment factors revised in the future. Black Friday promotions starting earlier, lasting longer and getting bigger year on year. SA factors look at recent trends, but when the trends are evolving yoy, they can be off, which is why seasonally adjusted data can move around (ie, if you look at an adjusted data series from years ago, and look at those same years but in an updated timeseries, the figures are often different). I reckon a lot of revenue is getting pulled forward into oct/nov.

That said, if the SA decline for december was too much, then the previous months may have been overstated, if that makes sense.

thankfully au still firing hawt.

 

[Basil]

Young people (HLG's customers), often don't care about what the Reserve bank is doing or consumer confidence.  All they want to do is have fun and look cool in affordable fashion doing it.  Getting inside the head of HLG customers, this helps https://www.youtube.com/watch?v=UxxajLWwzqY

[Fiordland Moose]

Discussing retail spending trends is at least as relevant to retail companies as discussing house price trends in the RV thread. Didnt you just do the later?

[Basil]

Fair comment, I have edited my post accordingly.

[Fiordland Moose]

There's some great stuff on TikTok in terms of getting a view into brand health but supposing most of you aren't Tik Tokers youtube will have to do.

Just search for Glassons Haul. Quite the thing these reviews for fashion influencers. But get an interesting perspective.  The brand is in great health and has been positioned well.

This one is an oldie (2yrs) but sorta interesting in terms of the rise of the brand on social media
https://www.youtube.com/watch?v=IEa4qyYQc2I


Glassons website traffic always interesting to watch and the associated demographics.
https://www.similarweb.com/website/glassons.com/#overview

Great brand.

[winner (n)]

There's some great stuff on TikTok in terms of getting a view into brand health but supposing most of you aren't Tik Tokers youtube will have to do.

Just search for Glassons Haul. Quite the thing these reviews for fashion influencers. But get an interesting perspective.  The brand is in great health and has been positioned well.

This one is an oldie (2yrs) but sorta interesting in terms of the rise of the brand on social media
https://www.youtube.com/watch?v=IEa4qyYQc2I


Glassons website traffic always interesting to watch and the associated demographics.
https://www.similarweb.com/website/glassons.com/#overview

Great brand.

All the metrics seem to be getting worse - even the category ranking

[Fiordland Moose]

All the metrics seem to be getting worse - even the category ranking

jeesh when did you become more dour than me?

[winner (n)]

So for every 100 users that land on the Glasson's site (total sessions) 33 of them exit without triggering another request (single-page sessions) .... giving that 33% bounce rate

That's a respectable bounce rate ...but would be better if it was lower

[winner (n)]

Hey FM - what's interesting about your Australia sales chart is that clothing volumes were flat/down post GFC and it seemed to take a few years for sales to recover to pre GFC levels. Can guess a few reasons why,

Maybe this what might play out now

[Fiordland Moose]

whats your hypothesis?

btw the best version of that chart is per capita. title of the graph starts to get a bit wordy....Index of Seasonally Adjusted Clothing Volumes per Capita. 

would upload but busy assembling new chainsaw - some trees on the property are gunna get it this evening. hopefully one doesn't take me with it.

[Basil]

Aren't we all supposed to be tree huggers these days and hug and embrace all things recycled https://www.glassons.com/nz/c/swim
Gotta love the recycling Glassons does and admire the ladies brave enough to wear them.

[winner (n)]

Aren't we all supposed to be tree huggers these days and hug and embrace all things recycled https://www.glassons.com/nz/c/swim
Gotta love the recycling Glassons does and admire the ladies brave enough to wear them.

Jeez ..this flashes across the top of that page

Further markdowns & new styles added to SALE! Up to 60% Off | Shop now

Jeez 60% off


Probably Glassons like Briscoes ......huge discounts that aren't really huge discounts ...may have to question the morality of that!

Bugger - didn't click through to another page ...thatll stuff the BOUNCE metric

[Basil]

"Up to" 60% I think is the key.  Pretty normal to see summer fashion discounted a bit at this stage I would have thought.