Countdown supermarkets to rebrand back to Woolworths
https://www.stuff.co.nz/business/132563941/countdown-supermarkets-to-rebrand-back-to-woolworths
"Countdown supermarkets are set to rebrand back to Woolworths in a move that the Australian supermarket giant says comes as part of a 'transformation programme'."
Quote from: Onemootpoint on Jul 18, 2023, 01:05 PMCountdown supermarkets to rebrand back to Woolworths
https://www.stuff.co.nz/business/132563941/countdown-supermarkets-to-rebrand-back-to-woolworths
"Countdown supermarkets are set to rebrand back to Woolworths in a move that the Australian supermarket giant says comes as part of a 'transformation programme'."
I still don't understand what the point of renaming to the former name was? Did they attract new customers or increase sales?
The cost associated with this is ridiculously high.